CBD MARKET OUTLOOK & TRENDS

Sources: Hemp Business Journal and Arcview/New Frontier Data

According to CBDProject.com, the excitement around Cannabidiol (CBD) and its many health benefits is steadily increasing worldwide. Scientific and clinical research worldwide underscores the potential of CBD as a treatment for a wide range of conditions including arthritis, diabetes, alcoholism, MS, chronic pain, schizophrenia, PTSD, depression, antibiotic-resistant infections, epilepsy, and other neurological disorders. CBD has demonstrable neuroprotective and neurogenic effects, and its anti-cancer properties are currently being investigated at several academic research centers in the U.S. and elsewhere. 

As more research emerges and consumers become more educated, the market for CBD continues to expand exponentially.  A recent study by the CBD Market Monitor concluded that U.S. sales of cannabis and hemp-derived CBD products are expected to reach more than $20 billion by 2024.

The Hemp Business Journal reports that hemp-based CBD products have seen a 53% annual growth rate, and that the total hemp market’s five-year compound annual growth rate of 22% actually outpaces that of marijuana at 16%. Averaging these statistics, hemp CBD sales are expected to grow at an exponential rate of 33% over the next 5 years.

These market projections are enough to turn the heads of any health and wellness products business, but competition is cropping up as fast as consumer demand.  That is exactly why Cannasphere’s Lipofusion™ technology will be a game changer for product brands, distributors and retailers who wish to offer CBD products that are 100% water soluble, truly effective, and taste great.

What’s Hot in CBD

Currently, there are 3 primary ways to use CBD. Inhaling (vaping), applying topically (creams, salves, soaks, oils, serums), and ingesting (edibles, tablets, beverage powders, capsules). 

The National Restaurant Association, the largest food service trade association in the world, ranked cannabis as the hottest food trend in 2019, with CBD-infused drinks accounting for $1.4 billion of the total $20 billion in cannabis sales by 2024, according to Zenith Global.  

So, why are CBD-infused beverages so popular? They are more convenient, accessible, and healthier (compared to smoking).  

In fact, beverage powders are now proving to be one of the fastest-growing segments of the CBD ingestibles market. These water-soluble CBD-infused beverages allow the cannabinoids to be more rapidly absorbed by the body, producing better results, faster. 

More specifically, our patent pending Lipofusion® delivery technology utilizes a liposomal encapsulation process to encase CBD actives within phospholipids that are bio-identical to the membranes surrounding human cells. This allows the liposomes to easily target cells on a molecular level, delivering nutritional payloads directly to the bodily tissues that need them.  Thus, Lipofusion® maximizes bioavailability within the body and extends the potency (half life) of CBD for better, longer-lasting results.   

What’s Next 

Consumers are looking for CBD products that are made with natural and/or organic ingredients, have transparency as to what the product actually contains, and deliver on the promises made with regards to efficacious results. 

We are committed to helping brands and retailers meet the needs of consumers by offering a broad-spectrum, water soluble CBD products, including beverage powders, capsules, edibles, and much more. 

Our flavored beverage powders are NOW AVAILABLE with low-calorie and natural ingredient options. Every batch of Lipofusion™ CBD powder manufactured by Cannasphere Biotech is backed up by a Certificate of Analysis, guaranteeing purity and 20% (and up) bioactive, broad spectrum CBD.